Painter1 – Interior, Exterior and Commercial

Lance Hood: Hi, this is Lance Hood with ARC Franchising and today I want to introduce you to Painter1. Painter1 leads the industry as an interior exterior and commercial painting Franchise. It's here to help eager entrepreneurs grow their business in a thriving industry by providing the best branding, marketing, coaching, software, tools, and technologies available. Our guest speaker is Jason Lieber, the President of Painter1. Jason, thanks for joining us.

Jason Lieber: Thanks, Lance. Happy to be here.

Lance Hood: What brought you to working with Painter1.

Jason Lieber: Painter1 was actually started by two guys, myself and then the former owner of Five Star Painting, Conrad Kolba. So Conrad actually started Five Star about 20 years ago up in Canada and then franchise the concept down here in the US, like I said, about 15 to 20 years ago. Uh, I was hired on originally at Five Star Painting as the marketing guy. At the time, there was no marketing support.

We were still doing things with yellow pages and things like that. And so I was hired on basically to kind of turn up the whole web presence online advertising, that kind of thing. Um, and so, uh, I built that out, build that marketing team, built up a good relationship with everybody at five star, um, and it got really big. We went up to about 80, almost 100 franchise owners and then Dwyer group stepped in and bought five star painting and sort of the rest is history. And so, uh, Conrad and I both went our separate ways for, for awhile to different things. And then essentially he and I kind of got back together and, uh, I thought, well, hey, there's, you know, there's a lot of experience between the two of us. A lot of things that we both know that we could have done better, that we, a lot of holes that we see that can be filled in the painting franchise space, and just a lot of things that we feel like we could really improve on in this industry. Let's get together and uh, figure out if, uh, if we could do something better for franchise owners. And so we sat down and came up with a plan and painter one was, was born essentially from, from that mindset. And so that's really how we started Painter1 with franchisees in mind. We saw, you know, time and time again in our experience that franchisees really weren't necessarily getting the best bang for the buck with the experience we had. And we thought, you know, there's, there's several different ways, and I'll probably get into this later I'm sure, several different ways that we can help facilitate franchisee success and help franchise owners be happier, more successful and thrive in, in such a big and booming industry. Um, and so again, that's, that's really how painter one was started.

Lance Hood: From your experience, why are people going into franchising?

Jason Lieber: Honestly, I would say that the safety net effect of it. Again, my experience going through my Undergrad in marketing and business, I still remember studying franchising and I'm thinking, well, that's, you know, that's an interesting concept, kind of, you know, by a proven system, a proven model rather than going out and doing something on your own. Um, and it wasn't until I got into franchising myself that I realized, Hey, this is, this is the best way to do it. And I personally have recommended franchising both our system and others to lots and lots of people simply because franchising just provides that safety net to where an owner is buying into a proven system that's going to work for them. Um, it's something that's already been vetted. There's a lot of a/b testing behind the scenes that's either ongoing or has been done, lots of headaches that have already been spearheaded so that owners aren't having to start from scratch and build their way from the ground up.

I'll talk again more about this probably later, but I've got a owner or we have an owner in Austin, Texas who I like to use as an example for this, uh, of franchising. He owned a Five Star Painting franchise for almost 10 years and then was able to sell and then he actually bought a, uh, a painter, one franchise, and you might think, well, hey, after 10 years, you know, owning a Five Star Painting, you probably had a good book of sale. And, uh, you know, the knowhow, the knowledge to start your own painting business. Why in the world did you go and buy a franchise again? And again, it's that safety net. It's because he knew that the, the time, the dedication, the resources, the money to create, you know, things as simple as a logo, marketing materials, technology, software, branding, all these things that go into to a great and successful company, uh, are just going to be a lot of time, hassle and headache that really are not worth it. And so, um, people like Tim and others obviously see the benefits of a franchise system.

Lance Hood: You know, I think also when people see somebody who's just kind of making something happen on their own out there versus somebody who's branded with, you know, professional look and professional, uh, vehicles and, and a, a franchise brand, it just gives confidence to the consumer that they're going to be treated right. And that there's somebody that's going to follow up and make sure that it's done quality. And I just think it does give you some confidence. I know I feel more confident eating at places or using services where I know they're going to be around.

Jason Lieber: Oh, for sure, and to your point, Lance, imagine starting day one, your business and you've already got a wrapped vehicle, a website that's fully optimized and ready to go, a marketing plan, a marketing team behind you. You've got everything already in place rather than, you know, this will come in a few months, a few years, whatever. You've got that already that groundwork from day one, and that's a phenomenal thing to have.

Lance Hood: Why should people consider the painting industry?

Jason Lieber: The painting industry, it's a thriving, booming industry. It's a big industry in just about every location we've ever been in. Again, my experience at Five Star Painting, we were in almost all 50 states in the US and in Canada of course, and I onboarded lots and lots of owners and almost every single one was always successful. It's just, it's an industry that's always in demand. People always need their houses or businesses or whatever painted. Most people don't want to do it themselves. Most people want a professional to handle it for them. And so for that reason, you know, it's, it's just a very lucrative business to be in.

It's also recession proof, you know, we lived through it Five Star, the, uh, this most recent recession we were in and we were one of the few companies that not only kept our doors open, but continued to grow. We continued to bring on new franchise owners and they continue to be successful and uh, you know, even when bad times are happening or what have you, people still need their houses painted for resale or for, uh, you know, upping the value of their homes or their businesses or um, experiences, you know, things like that. So the painting industry in general is just one that's never gonna go away and is only going to continue to grow as, it's just a big, big booming industry.

Lance Hood: So what exactly does painter one do?

Jason Lieber: Yeah, so painter one, we focused primarily on what's called residential repaints. So most owners, when they first get started, you're going to get leads from people that are looking to repaint or refresh their house. Now, whether that's for selling their home, they've got company coming over and they want a new look. Uh, they saw something on Pinterest, um, residential repaints or kind of the bread and butter at Painter1, uh, to get things started. Those jobs or those projects we prefer best because you're in, you're out, you're paid right away and it's a very smooth and seamless process. So most of our owners are focusing again on that as kind of your bread and butter. We do also do commercial work, light industrial work, um, things of that nature. And we've got a team behind us that is very well versed and experienced in going through commercial work and things like that to go through the bidding process and uh, you know, how to work with a commercial groups and that sort of thing. Um, so we do offer those services as an organization as well. But again, those residential repaints that's really kind of our sweet spot for business for sure.

Lance Hood: And then what makes this franchise opportunity unique?

Jason Lieber: Yes. And so that's actually what excites me the most pain or one is like I said, going back to our history from the first question we answered, um, Kinda how we started Painter1 again, we started Painter1 with, you know, how can we make Franchisees, uh, have a better, more successful experience in, you know, in franchising. And so, uh, we've got a couple of things about Painter1 that answers that question. uh, One is that we actually offer all of our franchise owners ownership in the franchise organization itself. So Day one, when you buy a franchise, you are now also a part owner of the franchise system.

Uh, we did that for a couple of reasons. One, we want all of our franchisees to be invested in the franchise organization itself, not just their individual franchise location. And then two, we saw firsthand what happens when, you know, a large organization comes by and buys the franchise system or you know, something to that effect, you know, a liquidation event, whatever. Um, and how the two original owners were the only ones making any money off of that sale. And all the Franchisees who really built up the system to be as profitable as it was, um, you know, nothing really changed for them. And so, uh, we always thought, well, hey, if ever we do sell to a company or, or something of that effect, we want our franchise owners to be just as involved as well. And so again, all franchisees get a part ownership when the franchise company, which again is something very unique for us.

Uh, we also don't restrict territory's. So again, most organizations will have a restriction on the amount of zip codes or households that you're able to service. And again, we felt that that's just wrong. We saw time and time again, franchise owners come into the system and they weren't able to service their, their mom's house just down the street really. Or a friend's business who has just a few blocks over because the franchise they bought was in a restricted amount of zip codes and you know, their mom's house or, or what have you, fell outside of that restricted area. And so what we do, a painter wine is a, you're buying your location. Which is a metropolitan city area and you're able to service that entire area. So we don't want to restrict you buy zip codes or household. We want you to be as successful as possible.

We look for ways, uh, for how our owners can succeed most optimally rather than how can we restrict them more so that we can cram in just a few more franchisees into this one space. Um, so again, we don't do that restrictive territory. We also offer a mentor program. All of our franchisees coming into the system are immediately paired with a mentor and this mentor is a vetted existing franchise owner, a who is compensated to be the mentor for the new person coming in and that person will receive this mentor and have this mentor for three years while the new franchisee his operating. And we do this so that the new franchisee has basically a buddy. It's kind of like a buddy system. They have a buddy, they have an existing owner who sort of walking them through all the day to day stuff. Somebody who can work with them, talk with them, and they're kind of right there with them.

Now myself, Conrad, all of the support team, our marketing team, we will always be there for all of our franchisees. But this mentor is somebody who is really into day to day thick of it, just like you are who you can rely on every single day. And the best part about that, because this kind of mentorship type relationship happens organically anyway, you'll find in just about any franchise organization. But what makes Painter1 unique here is that, um, we noticed when things like this happened, the mentor was never been compensated. And so what we do is our mentors are compensated with a two point five percent of the royalty share from this new owner in year one. It drops down to one point five percent in year two and then point five percent in year three. And now that's not added extra royalties or anything like that from the new owner.

That is corporate saying we are giving away two and a half percent of that five percent royalty in year one to the mentor a instead of taking all that five percent and we're happy to do it because we know that that two point five percent is going to a mentor who is making and helping our new owner become that much better, succeed looking out for their best interests, that sort of thing. So that mentor program is pretty unique to us. We also have inhouse software. Uh, Conrad has a long, long history of creating phenomenal crms, sales automation and other types of software, uh, as well as estimating tools and things like that. And so he's really just kind of the best in the business when it comes to that. And so he actually architected our software from the ground up. So it is completely ours. It's in house. Um, you know, we don't answer to anybody when it comes to the software. If we want changes made or have issues or what, you know, whatever, uh, we're able to make that no problem, uh, because it's in house, you know, we've already, we already have it. We don't charge a technology fee, uh, to compensate a third party software or anything like that. It's all done by us in house and no fees or are added on that or anything.

And then finally, the last one that kinda comes to mind is, uh, is our rebate. So most large franchise groups, uh, negotiate discounts on paint. Obviously that's kind of your biggest commodity that you're buying for your franchise. I'm painting houses and businesses and things of that nature. So you're buying a lot of paint, uh, through your business. And so we already have negotiated phenomenal discounts on all of our paint and supplies.

But what most people don't know is that you usually at the franchisor level get a rebate back on all those paint purchases being made. And now, while some groups, uh, will give only a portion or even none of that rebate back to the Franchisees, uh, we from day one, we decided that we want to give 100 percent of that rebate back to our franchisees, um, every year. So at the end of every year, all of our franchise owners get 100 percent of that paint rebate back to them and it just kind of a thanks for doing a great, great year and the great work. So, um, so that's the, the fifth one I can think of for a what makes us unique.

Lance Hood: That's a lot. Jason. I do a lot of these interviews and I'm thoroughly impressed with everything you've just said. That's not normal in the interviews that I give. So. Excellent. Um, how big is the demand for residential repaints?

Jason Lieber: Yeah, it's huge. I used to have the number, uh, many years ago. I'm sure it's only gone up. I need to track it down again. Um, I can't remember how many millions or billions it is, but the demand is huge. I mean, the biggest problem I just talked to, I had lunch with a franchise owner near where I live on Monday and his biggest problem, and it's the resounding issue with everybody right now, is I have way too many leads to service right now and not enough, you know, cruise kind of thing, which is a good problem to have, you know, he's got too much business and that's really how it goes. We're the economy definitely bouncing back and uh, you know, it's, it's treating us in our industry very well. And so it's, you know, businesses booming. We've got this marketing down to a science to where we're able to get our owners lots of leads. Um, the industry is very plentiful, so, you know, we've got lots of interest in getting paint work done. And so the industry as a whole is just a booming industry that's really providing us a lot of business.

Lance Hood: Well, what type of person is ideal then for this opportunity?

Jason Lieber: Yeah, a great question. Ideally, what we're looking for is truly that business spirited entrepreneur minded person that is eager to start and operate and run their own business and call their own shots, but is dedicated to following a proper system that has already been vetted and proved. Um, and that's really what we're looking for. We're looking for that business owner, not somebody who, who even knows the painting industry or has experienced painting. The exact opposite in fact. We actually want somebody who really doesn't have much experience in home services or painting or anything like that.

Um, but rather somebody who who is passionate about business and who wants to run a successful business, they just need the tools, the resources and the system to kind of show them how to make that business successful. Um, and that's what we're looking for. We've kind of found, to be honest, that those people that have a strong painting background or no painting or whatever, you know, it's Kinda like that trying to teach an old dog new tricks. They succeed, but it's, it's pretty tough to kind of get them out of that funk of, of what they thought was working well and try to get them into, you know, the business, working on your business, not in your business type mentality. And so that's really what we're looking for is that person that's willing to work on their business and not in the business.

Lance Hood: Well, for a lot of people that's probably a relief because it also allows you to be scalable. If you're not so hands on your scalable and you can grow a territory and have time off. So what exactly then is the Franchisee you responsible for? I mean, you're talking about management. Um, give me like a day in the life, like what would they expect to be responsible for?

Jason Lieber: Yeah, great question. So, um, your roles as an owner are going to kind of change, obviously, like you said, with scaling as you're growing and expanding your business. Your role's too, are going to change as well. In the beginning, you'll wear multiple hats. You likely are going to be, as an owner, you'll be obviously the owner, uh, the estimator, so you'll be going out and giving estimates, um, and then probably even a project manager just overseeing your lead painter and his crews and making sure that, you know, jobs are being completed on time and uh, you know, that sort of thing. Um, so typically for the first, you know, I would say about six months, you're going to be wearing those multiple hats.

I'm primarily doing the estimating and then having your crews, like if they're running your projects and making sure everything's done properly and then, you know, within six months to, to that first year, um, hopefully you will have hired on either an estimator or a project manager who's going to kind of take that part of the business away from you so that you as the owner to now focus full time pretty much on either estimating or if you hired an estimator, you know, project management. Um, and then as you continue to grow, uh, the idea of being within the first few years, obviously you've got a potentially an estimate or hired a project manager or to hired and then even potentially an office person a higher to kind of oversee, you know, finances, billing, things like that, and then your role would basically be to oversee, um, those kinds of managers in that way. And that's really what we push that model towards is to be kind of that more manager that's overseeing your department heads essentially.

Lance Hood: Well, I know that you talked about the three year mentor program, but can you explain to me what all support is available? Because I think people go, I'm going to get started with this business. I don't totally know what I'm doing, so I want to know what sort of support and training is available to get me up to speed.

Jason Lieber: Yeah, yeah, exactly. So one of the first, I've got to always put him high on a pedestal, is Conrad. Um, he's one of the biggest points of support to this day. He is probably the most respected in the business in the industry, in the painting business and industry. He still has, you know, Five Star Painting, Certa Pro people from all walks of life, still contacting him for advice and help and suggestions and things like that. So He's, you know, he's available obviously for coaching and helping all the time.

Again, myself, I was a director of marketing at fivestar painting for many years. Um, and obviously I head up all the marketing here at Painter1 as well. Um, I'm always available for help with marketing, marketing planning, support and things of that nature. We also have a marketing team who is just the best at what they do with the online side of it, our website, blogging, social media, all of that. And they have weekly updates, calls with each of our franchise owners to go through marketing support and training, make sure that they're up to snuff on everything that they should be doing. They basically do all the marketing for the our owners. They're just kind of updating our owners on, you know, how much they're needing to spend and where their, their marketing is at. Um, so you've got that marketing team support as well. And then we've also got just great relationships with, uh, like I said, our paint suppliers, primarily Sherwin Williams, big lead generators like Angie's list and home advisor. We've got lots of multiyear standing relationships with representatives at all those different companies, uh, that our franchise owners are able to work with and talk with them and be supported by. So, um, so like you said, mentors is kind of your first line of defense and can typically answer, help solve all kinds of issues. Then you've got myself and Conrad and the other executive teams and then you've got your marketing team, your marketing support, and then all of your other reps that come with that as well. So there's lots and lots of support offered a Painter1 for sure.

Lance Hood: Obviously I'm hearing that. I think you got it covered. Are there any other typical questions that people have when they're looking at Painter1?

Jason Lieber: Um, let's see. Other typical questions. Usually we get, um, you know, how long is it going to take me to be making money and things like that is a really common question. The answer is you're usually up and running within about four to six months. Again, that's why we focused on those residential repaints commercial projects as an example, usually are much bigger ticket items, however, they usually take longer to get paid on and things. Whereas a commercial or a residential project, uh, you can get the lead goes to go schedule the estimate, close the estimate, have your painters during the project and be paid all within maybe a week's time kind of thing. Um, so usually, like I said, that's why we have focused on that residential repaint market and you're usually up and operating and making money by, you know, four to six months. And um, so that's a pretty typical question. A couple of other questions we get. I think we've actually covered a lot of them, so I can't think of any more that I think that we haven't covered. So yeah, that's pretty much the one we haven't covered.

Lance Hood: What is the income potential for Franchisees?

Jason Lieber: Yeah, so income potential, um, you know, I hate to sound cheesy, but it is what you make it. Um, you know, I've worked with franchise owners in the past and currently, uh, that are making really, really good money. Um, so definitely the potential is there a, I'm not able to get into exact details or specifics, but usually, you should be at around 20 to 25 percent net on your gross income, uh, within the first year or two. Uh, so what we do, especially at training in the very beginning, um, we have a in classroom training at our head office for a couple of days and one of those days I will sit down with the new owner, go through a marketing plan and will basically figure out, okay, how much are you wanting to do in sales? You know, what are your goals? And we kind of back into your sales goals, close ratios, conversion rates, things like that based on your sales goals. And so the point of what I'm saying there is, like I said from the beginning, um, your earning potential is really what you make it. I mean, I, I've seen, uh, owners make substantial amounts of money, I've seen owners who are very happy with, you know, a modest income, so it, it Kinda just depends on you and how you want to run your business and how much you want to make.

Lance Hood: Can you share some stories that people who have opened a Painter1 franchise?

Jason Lieber: Yeah, sure. So, um, one of the big highlights, I kind of already touched on him, is Wade in Austin, Texas. Again, I've known Wade for a long, long time. Uh, he was a Five Star Painting franchise owner again in Austin, Texas and Dwyer Group basically came through and offered to buy out his, his location. So he was able to sell a location to dwyer group and then decided, you know, I still remember having a phone conversation with them. Uh, you know, I was kinda thinking about starting my own painting business because, you know, I've, I've known the industry really well now and I've been in it and I, you know, it's very lucrative. It's very good. Um, but, you know, I'm still scared of X, Y, and Z for starting my own thing.

So, you know, I'd love to start a Painter1 franchise, and so, um, you know, he's been, he's been phenomenal. He's been with us almost since day one and he's been very happy with how things have gone. He's like I said, one of our most successful owners and uh, he does extremely well. Uh, another one that comes to mind is Lisa Peterford in Boca Raton, Florida. She was primarily the restaurant business, was her kind of background and what her, you know, what she was comfortable with. And came into painting a also through Five Star. She was kind of a referral of ours. Always wanted to be an owner but never kind of had the opportunity. And so we were able to give her that opportunity at Painter1 to sort of break out of that sort of manager role and, and own her own business.

And I will tell you, she has been a phenomenal owner. I still remember some of our first early calls. She was really Sorta, you know, scared with the investment. And the, you know, the costs and things like that, but she has almost blown everybody else out of the water now, two years later in sales and we're talking, you know, owners that are very experienced and very good at advertising and, and you know, what they're, what they've been doing. She's blowing them out of the water. So she has been just phenomenal. She is a, she's very happy, you know, I see her on facebook all the time, um, you know, getting her nails done or going out to lunch, just loving life, enjoying everything she's doing and she's just been not only a great owner financially, but also just from a franchisor level just to see how happy she is and how, you know, free.

She's been able to be not being locked down by having to listen to somebody else or follow somebody else's rules. But finally being her own owner and being able to grow her business her way. And that's just been so much fun to see. Um, another one, just last one. I've got so many examples, but another one that was a great example is a former paints business owner, Urial. He owned his own painting business called HQ Painting, uh, for about 15 years and really just got stuck in this rut. You know, he knew painting obviously because he had owned the business for 15 years, so he knew the industry knew painting quite well, but just realize that, you know, he wasn't getting a whole lot of lead volume. He just didn't know how to crack this online thing, you know, the dealing with online marketing.

Didn't really know how to market, how to brand, how to, you know, do any of that stuff, how to show up to a customer's home and, and professionally do a quote with a, you know, a tablet, for example, in a few minutes and actually present them with a professional quote rather than on a scrap of paper kind of thing. And so he bought a franchise almost about a year ago and again has just excelled. He has been able to figure out how to finally get himself out of doing that, working in the business, not on the business. Uh, so he's got people working all around him for him now. He's no longer having to do any kind of painting like he was used to before. He does all the estimating now and he's just killing it. He's, uh, he's doing very well following the system and, and has become very successful. He also focused quite a bit on projects he probably shouldn't have done a new construction, which is a very cutthroat market to be in.

Um, and we were able to kind of show him how to market and advertise so that he got the leads that really gave him a good return, which is again in that residential repaint kind of market segment. And so he's been able to focus on that and has had a ton of success with it. And so he's got some, he's got a couple of wrapped cars. So I saw one the other day, a couple of rapid painter, one cars and has a great website support and marketing support. And everything he needs and he's doing really, really well. So those are kind of the, the couple that come to mind right now.

Lance Hood: That is excellent. If you're listening right now and you're considering a Painter1 franchise or any other franchise, I'd like to help you. Opening a franchise can be incredible. It can give you a better quality of life and become one of the best investments you'll ever make. But just like any investment, you don't want to go into a guessing, gambling or blind. Not all franchises are successful. My name is Lance Hood. My services are free. Let me help you find a better franchise.

Jason Lieber: Lance, I'd like to add one more thing too. One of the biggest mistakes I've seen that people make is trying to do the research on their own. Uh, most of what you find online is sales and marketing materials that are designed to push you towards just one company opportunity. Uh, so Lance Hood I know is different. He'll sit down with you. He understands what you're trying to accomplish and then he, you know, he looks at each company's financials and makes the proper recommendation. So for us at Painter1, I know Lance is great to work with and definitely somebody who actually vets the proper opportunity rather than just kind of going on a wild goose chase trying to find, you know, whatever it's been thrown at you kind of thing.

Lance Hood: Thank you Jason. I really appreciate that. If you're genuinely committed to getting a franchise, let's not just pick something by what looks good, let's understand what works for you and then let's look at the financials and make sure that it's a great franchise. Because most franchises compensate me for my time, there is no charge for my services. You can reach me at 888-627-2776. Or you can schedule a time to speak with me at speakwithlance.com. I look forward to hearing from you.

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Painter1 Really is #1

At Painter1 we know what it’s like to operate, own and run a successful painting business AND a successful painting franchise and have created a successful franchise model drawing on 20 years of experience. The founders of Painter1 have previously run and operated a large painting franchise as well as a local painting franchise business and understand all the inner workings of owning and operating a franchise painting business.

What does this mean for you? This means that the team you’re working with is just that; a team! We don’t want to be the typical corporate stiffs that are removed from the day-to-day in’s and out’s of operating a painting business such as dealing with your painters, marketing effectively, buying paint and materials and so on. Our team of owners has worked to grow and improve the 2nd largest painting franchise company in the World today, our goal is to build the strongest painting franchise brand in the industry and we need your help!

The Painter1 team knows first-hand what it’s like to work in the painting franchise industry. We currently operate our own Painter1 franchises in multiple locations and we operate the franchise itself. When you talk to the team, you’re not relying on old, outdated thoughts and theories, you’re getting current, collaborated, first-hand information that we all share freely! Furthermore, we’re in this to grow the brand. We already took care of the long, dreaded process of researching various competitors for you. Painter1 offers the lowest upfront franchise fee, while maintaining the lowest royalty and ad fund!

*Painter1 is unique in offering ongoing unparalleled support inside the franchise family, we are invested in the success of each franchise. All franchise owners get a part of the the 10% owner’s equity pool of the franchise system which means; the strength of each individual location adds to the strength the entire brand.

Points of Interest

Why Choose Painter1?

• Low Franchise Fee
• Powerful in-house Software for quoting, reporting, reputation management and unique automated sales processing included; no extra cost
• Built-In CRM Automated communications / reporting
• No Local Restrictions No exclusivity on territories
• No required Call Center (a la carte options are available)
• Original founder also founded Five Star Painting
• 100% of ALL Painting rebates go back to the Franchisee
• All Owners are part of a 10% Owner’s Equity pool in the Franchise System
• Paid Mentor Program available to all qualified Franchisees
• Largest painting franchise with “PAINT” first in the name

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