Talem Home Care & Placement Services

Lance Hood: Hi, this is Lance Hood with ARCFranchising.com, and today I want to introduce you to Talem Home Care. Talem Home Care is a franchise friendly franchise partner looking for family and community minded entrepreneurs who share a common goal of improving the health and quality of life in the community that they serve. Our guest speaker is Jake Rankin, the CEO and Founder of Talem Home Care. Jake, thanks for joining us.

Jake Rankin: Thanks Lance. I'm happy to be here.

Lance Hood: What brought you to creating Talem Home Care.

Jake Rankin: Talem Home Care started from a need that I saw. Um, yeah. I was working in a corporate world for a long time in the senior care space and I just saw that things were more about the numbers and less about the care and the clients and it was based off of experiences, particularly in dealing with my own mother having to make difficult decisions, travel to another city, work with the hospital and the doctors. And I just remember thinking that if it was that hard for me, someone with all my level of experience. If it was that hard for me. I can't imagine what these people are going through and I just wanted to create a new experience and something a little different than what most people are seeing out there right now.

Lance Hood: From your experience, what drives most people to choose a franchise opportunity?

Jake Rankin: Well, I think, why reinvent the wheel, particularly at a time where in our industry and the senior care industry, there is a lot of competition. It makes it very difficult to, for mom and pops for people to learn how to do things or to do things in a way that can be highly competitive and effective. So being part of a franchise opportunity I think allows people to really focus on being, they're entrepreneurs getting their business off the ground so they can kind of work on their business, not necessarily in their business. So being a franchise opportunity just gives them a headstart in that battle.

Lance Hood: Oh, why should people then consider the home care industry out of all the industries?

Jake Rankin: Well, home care industry, if you are not aware of, is probably one of the hottest industries to get into right now. It's really just starting to hit, I still think it's still somewhat in its infancy because with baby boomers turning 65 at the rate of 10,000 people a day and hearing about three years ago to start turning 75 at that rate, the need for home care services is just going to boom exponentially over the next 20, 25 years. So because of that need and all the changes and everything that's happening in ministry, it makes homecare probably one of the most, if not the only recession proof businesses you can be in. Because no matter what the economy is, people are always going to need help.

Lance Hood: Yeah, I could see it taken off to where it's like hard to find care for people because there's not enough providers. I've seen that with a lot of industries, so I think you're onto something

Jake Rankin: That is definitely probably going to be the only thing holding somebody back from growing massively. It's just making sure they get in, find the right caregivers.

Lance Hood: So what exactly does Talem Home Care do?

Jake Rankin: From a big picture standpoint, our goal is to get involved in our clients' lives and help support them from the time we find them through end of life. So whether that is through free consultation and advocation, helping families ask the right questions and plan for the future, or it could be in the form of sending caregivers into people's homes to help with bathing, dressing assistance, or it could be in the form of helping somebody find the right living arrangements if they can't live at home any longer. Our goal is to basically put our arms around that family and give them a big hug and let them know they're supported as we walk them through navigating healthcare system. And living out the rest of their life and hopefully in, in peace and comfort and happiness.

Lance Hood: What makes Talem Home Care different and unique?

Jake Rankin: Well, are you talking from a franchising standpoint or the services we provide for our clients?

Lance Hood: I would think it'd be great to touch on one than the other.

Jake Rankin: Okay. From a franchising standpoint, we make it really simple and easy to get the business off the ground. So, uh, and really simple and easy to get that big return on investment that people are looking for. So between having the largest territory sizes in the industry between having the, the best, uh, and the most support one gets both on starting a franchise and after you start a franchise but not a level of support you get from a franchise like us is unbeatable. And then in the fact that we have so many revenue lines and so many payer sources that makes it really easy to start your business and have success and continue to be relevant for years to come. On the services side. What makes it so easy as we have so many different marketing programs, uh, and again the payer sources that we have and the ability to look with the amount of clients that we have with the clientele pool that we, that we can work with really makes us stand out. But it's really everything is driven around on the services side, adding that personal touch and finding ways to better improve quality of life for those reserve.

Lance Hood: What are some typical questions that potential franchisees have around your company?

Jake Rankin: Typical questions people want to ask about our company is just that, how do I, how do I find my clients is typical questions. How much support do I have? Some questions I would ask if you're trying to figuring out which brand is right for you is take a look at the experience of the leadership and the people training you and supporting you. Maybe not necessarily how long has the company been around, but how long has that person around and be able to help you? Because there's usually some big disparities there. Those are some of the more common questions I would think I would look at if I was...

Lance Hood: So you're working with people that have experience like years of experience in the industry and they know what they're talking about and the challenges.

Jake Rankin: Well, our, our support team management team, yes. Um, when it comes to Franchisees, they may not necessarily have the experience. Um, we are looking for people who have the right passion though and right skill set. They may not have the experience. They have the right passion and skill set to, to be an elite level Franchisee with us.

Lance Hood: Right. It really seems like when you're looking for who is the ideal franchisee that they're not necessarily someone's coming from the home care industry, just somebody that has good management skills, leadership skills, and maybe some sales and marketing.

Jake Rankin: Correct? Yeah, definitely. First and foremost, having the right heart and passion and reason for getting industry. Um, I've seen too many, too many franchisees buy just because they think it's a good moneymaker, which it is, a fantastic moneymaker but, if you don't have the heart and passion for it. It'll show. And so that's kind of our first criteria we look for.

Lance Hood: So can you just take a minute and explain who is the ideal person for this opportunity?

Jake Rankin: The ideal person is someone maybe heavily involved in a church or someone who, a former military works well with this too because they could, um, they really liked the idea of, of surveying and service above self and serving others. And then outside of that, um, those, like you said, with strong management skills, um, maybe particularly those with strong sales skills or at least a level of comfort with sales skill because a lot of what you do is going out and generating your leads and finding clients. Um, but we need people who are attentive to detail and can follow rules and regulations because certain states have certain rules and regulations. You must stay organizing compliant list.

Lance Hood: What are the way that your franchisees make money?

Jake Rankin: So we have a couple of different ways. Most brands in the senior care space, for nonmedical home care, they focus on clients that are private pay. Um, which is good. I mean, yes you do want to do that, but in our brand, which makes, one of the things that makes us unique is we also teach franchisees how to work with state Medicaid programs. And then we have a veteran program for low income veterans who don't have money. And so by focusing and it, you know, with those clients are on those clients who can't afford care, uh, and finding programs to work with it takes our clientele pool and just maximize it. In addition to that, other ways, not only are you building a senior care franchise that only has one line service and care give multiple ways of making money with placement services we do. You can make money with our activities program or care club program or staffing services. So it just, there's a lot of different ways you can grow it both vertically and horizontally as a company while still sticking to your core business, which is serving others.

Lance Hood: And what's the ramp up time?

Jake Rankin: Ramp up time is going to vary a little bit by state, just because some states require licensure and some states don't. But I would say a typical ramp up time would be somewhere between three and six months.

Lance Hood: And what exactly is the Franchisee responsible for themselves?

Jake Rankin: So the Franchisee, um, as far as like the role, uh, the job that that person would have

Lance Hood: The day to day responsibilities or role. Because a lot of people are under the assumption that they're like an owner operator where they're doing what their frontline people are doing and aren't, don't have a clear description between their roles versus their employee's roles.

Jake Rankin: Right? So it depends on how they want to do it. We do offer absentee and semi absent or absent owners, so you can hire out or do this yourself, but the typical franchise owner is going to do one of two things based off their skillset. A franchise owner is either going to be the one out in the community doing the sales and the marketing and generating the leads and building a business or a franchisee might be better suited off with their skills being, um, back office support where they're doing the payroll, the billing caregiver training, caregiver recruiting, staffing, scheduling, things of that nature. But typically you'll need at least two people want to do each when you first launch your business. Um, I find that most franchise owners are really the one, uh, out growing the business because it's your passion. It's what you're wanting to do and nothing shows that, to the community better than the owner themselves.

Lance Hood: Okay. And then, um, do you have some stories from people who have opened a franchise?

Jake Rankin: Sure. Um, you know, we've got one franchisee right now that is a to my absent owner. He actually lives in a different state than where his territory is. He wanted to keep his job, invest in the industry and we helped him find and recruit and hire the appropriate manager for them to help get their business off the ground. And so they're having huge success right now, um, because they were able to find someone with industry knowledge and experience that they can pretty much walk right into the law and help them get their business started. Another success story we have is, I'm on the opposite end, is a Franchisee who is a retired colonel in the air force and he locked into this, not having any experience at all in healthcare, um, but he has really embraced the challenge of learning the healthcare system and has flourished well with it. Between the training we provide him, the certifications that we require franchisees to go through is really taken, embraced it, and is having great success getting his business off the ground.

Lance Hood: Well, for everyone listening, if you're considering opening this or any franchise, I'd like to make sure that you buy the right franchise the first time so you can reach me at 888-627-2776, or schedule time to speak at SpeakWithLance.com I'll get to know you. I'll be with you through the whole process, so that you can find the right franchise for you.

Jake Rankin: Yeah, and I just wanted to add that if you're really looking for a franchise, I highly recommend that you contact Lance today. He's down to Earth, he's interested in helping people and really helping you reduce the risk of making decisions without your proper research. I trust his opinion and if you're referred by Lance, you have a higher likelihood of being accepted in the franchise system. He's just fantastic to work with. I really highly recommend you reach out to Lance today.

Lance Hood: Thank you Jake. I appreciate your confidence. For everyone listening. Franchises can be incredible. They can give you a better quality of life and become the best investment you'll ever make, but only if you pick a franchise that's right for you. There are thousands of franchises out there, and if you rely on talking with a few companies or your own research, you'll never truly know what was available to you. So most franchises will compensate me for my time. So there's no charge for you for this service and as long as I have availability, you can book into my calendar@speakwithlance.com. Jake, I really appreciate your time and I thank you for joining us.

Jake Rankin: No problem. Thanks for having me. Take care.

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At Talem Home Care, our goal is to empower people to experience the full joy of living. We enable our clients to take control of their well being as we lead them though the complicated health care system and they achieve their goal of staying independent and healthy at home for as long as possible.

Our franchisees and their staff are the single most important ingredient in achieving this goal, and we strive every day to find better ways to support and show our appreciation to them.

Our core values are the foundation on which we have built such a strong company. They reflect and support our mission, and guide our decisions, our actions and how we provide service.

• Community: We are committed to improving the quality of life in the communities we serve
• Family: We recognize that having life balance helps you “recharge” and can make for even better care for our clients
• Team: We believe that personal services is the byproduct of the systems, people, vision, and culture embraced by all in our company.
• Giving: Talem Home Care and our corporate owned locations donate a portion of our profits to a local charity.

Talem Home Care provides a comprehensive suite of care services:

• In-Home Care Services
• Personal Care Services
• Homemaking Services
• Senior Living Placement Services
• Personal Emergency Response Systems
• Healthcare Staffing Services
• New Mom Services
• Transitional Care & Case Management Services

*By receiving larger than average territory sizes, Talem franchisees can confidently expect larger than average revenues and net profit.

With over 50 years of combined experience, the founders of Talem Home Care have created a new franchise model that will lead our industry for years to come. Our franchise package delivers brand reputation more than any other brand by offering:

• The largest protected territories by far.We pride ourselves in having the largest Territories in The Industry. Our territories are 2-3 time larger than almost any other brand, and studies show this can lead to between 45% and 120% more revenue than a smaller territory.
• An industry-leading training and support program. We believe that, next to territory size, training and support are critical for franchisee satisfaction and success. At Talem we offer 5 weeks minimum of extensive training, with subsequent unlimited support. In addition, each franchise owner becomes a Certified Senior Advisor (CSA)®.
• Support for payer sources other than just private pay. We not only support our franchisees’ choice to work with other payer sources, we encourage it. Other payer sources include Medicaid and the Veterans Aid and Attendance program.
• Veterans’ program. Many people are not aware of the fact that home care may be available to military veterans at no cost to the veteran. Our experts help our veteran clients through the paperwork and application process to see if they qualify for such care.
• National contracts and partnerships. Having the relationships we have, makes owning a Talem Home Care franchise easier than ever.

2 franchises for the price of 1. Buying a Talem franchise is like buying two franchises for the price of one. Most brands only have one revenue source and spend their time focusing only on home care, or focusing only on placements. A Talem franchise has multiple payor sources that complement each other.This allows you

• More ways to make an impact.
• More ways to help the clients you serve.
• And more ways to succeeded.

“I encourage you to experience the passion we have at Talem Home Care that makes us so successful in helping others live their lives to the fullest. My commitment to you is that you will always have someone on your side helping you achieve your dream of owning your own business.” – Jake Rankin, MBA, Founder/CEO, Certified Senior Advisor (CSA)®

Points of Interest

• Personalized Support for our Franchises
• Largest Territories In The Industry
• Unbeatable Training and Support
• Unmatched Veteran Programs For Your Clients
• Veteran Discounts
• Exclusive Marketing Program (Proven to gain clients faster than competition)
• More revenue lines than almost any other brand
• More payer sources than almost any other brand
• Industry With Growing Demand
• We believe in allowing entrepreneurs to be entrepreneures

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